Are Consumers Ready to Shop in Immersive Shopping Environments (ISE)? A Pilot Study to Explore the Factors. Immersive Media and User Experience, [S. l.], v. 1, p. 65–78, 2025. DOI: 10.65638/2978-8811.2025.01.06. Disponível em: https://jimmux.com/index.php/imue/article/view/1. Acesso em: 24 aug. 2026.